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IUD Toolkit
Up-to-date evidence and best practices related to the Intrauterine Device
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Comprehensive Approach to IUD Promotion in Pakistan
[Full Text: 
, 4 p., 67 kb]
Summary: This marketing case study details the experience of PSI and its Pakistan affiliate, Greenstar, in the development of a social franchise network of private doctors, paramedics, and pharmacists to increase access to reproductive health care, and specifically IUDs, by low-income Pakistanis.
Source: Eber, M. (2006). Unpublished.
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