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IUD Toolkit

Up-to-date evidence and best practices related to the Intrauterine Device

IUD Toolkit - Up-to-date evidence and best practices related to the Intrauterine DeviceIUD Toolkit - Up-to-date evidence and best practices related to the Intrauterine Device
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Marketing and Communication Strategies for "Revitalizing" the IUD

[Full Text: A New Look at IUCDs, 8 p., 87 kb]

Summary: This document offers summaries of key consumer issues regarding the IUD and programs designed to address those issues.  The issues and recommendations are drawn from consumer-directed IUD communications that have been conducted to date, although it should be noted that IUD marketing has been relatively limited, and few programs have been rigorously evaluated.  Examples are drawn from programs conducted in various cultural settings and three specific case studies from Kenya, Pakistan, and Nepal.

Source: Melngailis, I. and Eber, M. (2006). Unpublished.

See also:

French: [Full Text: A New Look at IUCDs, 9 p., 105 kb]
Spanish: [Full Text: A New Look at IUCDs, 9 p., 113 kb]