Marketing and Communication

An effective IUD program not only focuses on quality services, but also seeks to educate, raise awareness, and build stakeholder buy-in and client/community demand for IUD services. This section contains information and tools to help policy makers, program managers, and family planning promoters build a supportive environment for IUDs.

Large documents marked by an asterisk (*) may be downloaded in parts. Click on  [About this document] to see links to the parts.

Overview of IUD Marketing and Communication

• Marketing and Communication Strategies for "Revitalizing" the IUD (French) (Spanish) [About this document]

Case Studies

• Challenging Myths and Barriers to IUD Use: The “Truth” Campaign [About this document]
• Increasing Awareness and Access to Long-term and Permanent Methods through Clinic Franchising & Health Fairs in Nepal [About this document]
• Comprehensive Approach to IUD Promotion in Pakistan [About this document]
• Integrated Family Planning & Reproductive Health Program: A Community Based Approach, CATALYST/TAHSEEN Project in Egypt [About this document]

Information, Advocacy, and other Communication Tools

• A New Look at IUCDs: Expanding Women's Choices through a Balanced and Sustainable Contraceptive Method Mix [About this document]
• The IUCD: A Contraceptive Choice, Suitable for You! [About this document]
• Kenya Ministry of Health Pamphlet on Family Planning [About this document]

Other Marketing and Communication Resources

• A Field Guide to Designing a Health Communication Strategy: Introduction [About this document and links to all chapters of the Field Guide] *

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