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IUD Toolkit

Up-to-date evidence and best practices related to the Intrauterine Device

IUD Toolkit - Up-to-date evidence and best practices related to the Intrauterine DeviceIUD Toolkit - Up-to-date evidence and best practices related to the Intrauterine Device
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A Field Guide to Designing a Health Communication Strategy
[Full Text: Cover, Table of Contents, & Using This Book, 308 p., 16.8 MB
Cover, Table of Contents, & Using This Book Cover, Table of Contents, & Using This Book, 10 p., 2.1 MB
Introduction Introduction, 16 p., 2.4 MB
Chapter 1: Analysis of the Situation Chapter 1: Analysis of the Situation, 35 p., 3.5 MB
Chapter 2: Audience Segmentation Chapter 2: Audience Segmentation, 24 p., 2.7 MB
Chapter 3: Behavior Change Objectives Chapter 3: Behavior Change Objectives, 16 p., 1.8 MB
Chapter 4: Strategic Approach Chapter 4: Strategic Approach, 27 p., 2.8 MB
Chapter 5: The Message Brief Chapter 5: The Message Brief, 18 p., 1.7 MB
Chapter 6: Channels and Tools Chapter 6: Channels and Tools, 26 p., 3.1 MB
Chapter 7: Management Plan Chapter 7: Management Plan, 27 p., 2.7 MB
Chapter 8: Evaluation Plan Chapter 8: Evaluation Plan, 27 p., 1.6 MB
Chapter 9: Summary Chapter 9: Summary, 10 p., 1.3 MB
Appendix 1: Behavior Change Theories Appendix 1: Behavior Change Theories, 6 p., 1.9 MB
Appendix 2: Case Studies Appendix 2: Case Studies, 48 p., 3.3 MB
Appendix 3: Glossary Appendix 3: Glossary, 5 p., 135 kb
Appendix 4: Bibliography Appendix 4: Bibliography, 5 p., 142 kb]
 
Summary: The purpose of this book is to share a set of steps and tools with health communication professionals to help ensure that behavior change communication efforts are developed strategically—with participation from all stakeholders, clear goals, segmented audiences, and effective messages based on sound research and credible theory. The text is based on many years of experience in the field and is supplemented with real-world examples and case studies.

Source: O’Sullivan, G.A., Yonkler, J.A., Morgan, W., and Merritt, A.P. (2005). Published by Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs, Baltimore, Maryland.

Request a copy of this document: Send an e-mail message to orders@jhuccp.org.